Purina Praising the Amazing

Less #PetShaming, more #PetPraising. That’s what this concept encouraged proud pet owners to do on social media for a chance to win a photo shoot with their furry companion. The campaign extended to retail too — at PetSmart, they could visit the #PetPraising Photo Booth for an impromptu photo session that they could share on social media and enter into the contest. Plus, they could text a receipt showing a Purina purchase from any store and receive a free personalized tag for their pet.

CW: Savannah Harper